What the evidence means
The denominator is businesses handling personal data. The measure records agreement with a survey statement and is not an assessment of legal compliance.
Perception measure among businesses handling personal data.
G&G verified business evidence
In 2025 to 2026, 46% of UK businesses handling personal data agreed that ICO guidance was clear and easy to understand.
The denominator is businesses handling personal data. The measure records agreement with a survey statement and is not an assessment of legal compliance.
Perception measure among businesses handling personal data.
Department for Science, Innovation and Technology
UK Business Data Survey 2026
The report states that 46% agreed ICO guidance was clear and easy to understand.
Department for Science, Innovation and Technology. UK Business Data Survey 2026. 18th of June, 2026. https://www.gov.uk/government/statistics/uk-business-data-survey-2026/uk-business-data-survey-2026
Smaller businesses often need to translate regulatory guidance without an in-house legal team. The finding shows that fewer than half of businesses handling personal data found ICO guidance clear, so interpretation and implementation support can be a genuine operational issue.
Among businesses handling digitised personal data, 46% agreed the ICO’s guidance was clear and easy to understand, 9% disagreed and 34% neither agreed nor disagreed. Agreement was 44% for microbusinesses, 50% for small businesses, 53% for medium businesses and 73% for large businesses. Sector results ranged from 26% in construction to 66% in finance and insurance.
This is a perception measure. Agreement indicates how respondents experienced the guidance, not whether they interpreted it correctly or achieved compliance. Differences by business size and sector may reflect resources, regulatory exposure, data complexity or familiarity with formal guidance.
The denominator is businesses handling digitised personal data, including employee data, rather than all businesses. The survey is weighted and subject to sampling uncertainty. Neutral responses are not evidence that guidance was unclear, and the result does not test legal knowledge or compliance outcomes.
G&G perspective: convert applicable guidance into a short internal checklist covering lawful use, access, retention, security, individual rights and incident handling. Where the guidance is unclear for a material decision, record the question and obtain appropriately qualified advice rather than assuming that common practice is compliant.
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