G&G verified business evidence
Among UK businesses handling digital data, 47% of those that analysed data reported efficiency gains or cost savings, compared with 14% of businesses that did not analyse data.
This is a reported association from the Business Data Use and Productivity Study, not proof that data analysis alone caused the difference. The survey was conducted between late 2024 and early 2025.
Survey association; it does not establish causation.
Department for Science, Innovation and Technology
Business data use and productivity study (wave 2): statistical report
Data analysers reported efficiency or cost savings at 47%, versus 14% for non-analysers.
Department for Science, Innovation and Technology. Business data use and productivity study (wave 2): statistical report. 28th of January, 2026. https://www.gov.uk/government/publications/business-data-use-and-productivity-study-wave-2/business-data-use-and-productivity-study-wave-2-statistical-report
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