Marketing: Why Your Business Isn’t the Hero
Most businesses market themselves as the hero – and it costs them customers. Learn the StoryBrand approach and put your customer first. Read more.
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Business insights for better decisions
Browsing Marketing insights from the G&G knowledge base.
39 results
Marketing
Why Most SMEs Write Case Studies Wrong
TL;DR: Most case studies are written for the wrong audience. Not the client's audience — the client themselves. They read like internal reports dressed…
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A Simple Messaging Framework for Small Businesses
TL;DR: Most small business owners know what they do. They can describe their service, list their products, walk you through their process. What they…
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Why Customers Buy a Better Version of Themselves
TL;DR: There's a moment every decent marketer eventually has. You're staring at a product page, a pitch deck, or a stack of customer research,…
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Tell Your Business Story Without It Being About You
TL;DR: Most business owners, when asked to tell their story, start in the wrong place. They start with themselves. The founding moment, the struggle,…
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The 5-Minute Marketing Audit Every Small Business Should Do
TL;DR: When you’re running an SME, marketing often ends up being a “when we get to it” job. But here’s the truth: a quick…
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Is Influencer Marketing Right for Your Small Business?
TL;DR: In today’s digital-first landscape, influencer marketing has become a buzzword for businesses looking to connect with their audiences more authentically. But for small…
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The Importance of Brand Consistency
TL;DR: Why Brand Consistency is Crucial for Your Marketing Strategy What’s the first thing that comes to mind when you see Coca-Cola’s iconic red-and-white…
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The Importance of Data and Analytics in Running a Successful UK SME
TL;DR: Did you know that businesses using data-driven strategies are 73% more likely to outperform their competitors? For small and medium-sized enterprises (SMEs) in…
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How Businesses Can Support their Local Community and Charities
TL;DR: In today’s interconnected world, businesses have a unique opportunity to make a lasting impact by supporting their local community and charitable causes. For…
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How Customer Experience Drives Business Success
TL;DR: For small to medium-sized enterprises (SMEs) in the UK, customer experience (CX) is a crucial factor that can distinguish them in a crowded…
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Efficiency and Growth: Marketing Automation for British SMEs
TL;DR: In today's market, British SMEs are in a constant search for strategies to streamline their operations and drive growth without the need to…
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