Why the Best SMEs Compete on Experience, Not Price
TL;DR Most SMEs compete on price and deliver competent work. The ones that grow fastest do something different: they design small, deliberate moments that…
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Browsing Customer Relationships insights from the G&G knowledge base.
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Customer Relationships
How to Win Back Lapsed Clients Naturally
TL;DR: Winning back lapsed clients is entirely possible, and it rarely requires grand gestures. What it does require is honesty, timing, and enough self-awareness…
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Discovery Calls: Make Customers Feel Expert
TL;DR: The best discovery calls are not the ones where you pitch well. They are the ones where your customer does most of the…
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Stop Making Your Business the Hero; Your Customer Should Be
TL;DR: There is a mistake that almost every small business makes in its marketing. It is not a lack of budget, nor a poor…
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Turn Happy Customers Into Your Best Sales Tool
TL;DR: Most businesses spend the majority of their time and budget trying to convince strangers to trust them. Cold outreach, paid advertising, SEO, social…
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Local Networking Strategies for UK SMEs: Unlocking Business Growth
TL;DR: Building strong local connections is essential for the success of UK SMEs. Networking not only opens doors to new opportunities but also fosters…
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How Customer Experience Drives Business Success
TL;DR: For small to medium-sized enterprises (SMEs) in the UK, customer experience (CX) is a crucial factor that can distinguish them in a crowded…
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Understanding the Concept of Disruptive Communication
TL;DR: The concept of disruptive communication may initially seem intimidating, but as a small business owner, it can be an incredibly useful tool for…
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Small businesses need our support this Christmas
TL;DR: The confirmed inflation rate rise this month is a concern for everyone, not least the nation’s 6 million small businesses. With rising costs…
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Shopping Locally
TL;DR: This month has been #IndependentRetailerMonth so we want to shine a light on all of the independent businesses who are working hard to…
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